Greater Pacific Agencies

Distributors of Booklights to Australia and New Zealand

Greater Pacific Agencies commenced business in early 1983 after picking up the Australian & New Zealand agency for Zelco Industries of Mt Vernon, New York.

Zelco’s main business back then was designing and manufacturing torches and lanterns. But in 1982, Noel Zeller, President of Zelco, began working on a new concept, a light for reading in bed with. He called it The “Itty Bitty” Book Light.

It was a runaway success in the US and we launched it here in Australia in time for Mothers day 1983. Our first customer was Angus & Robertson, the leading book chain at the time. And I still have that first order for 2000 pieces, hand written with a fountain pen.

We then sold to the other book chains and major department stores, backed up by a national TV and promotional campaign. Over the next 10 years we sold over 400,000 pieces of the original “Itty Bitty” Book Light prior to Zelco closing in December 2016.

Today we still supply LED Book Lights to various book stores around Australia and through our website to a loyal customer base that continues to grow.  We keep our range small, choosing to offer only the best available products we can find.

Keith Yelland